MediumPolicy · usually medium

BIMI record published without DMARC enforcement

BIMI requires a DMARC policy of quarantine or reject. The record will be ignored.

Check your own domain

What causes this

BIMI is only honoured for domains at DMARC enforcement, because the logo is a trust signal and it would be actively harmful to display it for a domain anyone can forge. With p=none the BIMI record is published but no provider will act on it.

What it breaks

The logo is not displayed. The BIMI record has no effect until the DMARC policy is raised.

How to fix it

Raise the DMARC policy to quarantine or reject.

  1. Work through DMARC aggregate reports until every legitimate sender authenticates with alignment.
  2. Raise p= to quarantine, then reject.
  3. BIMI then takes effect with no further change to the BIMI record.

Specification: BIMI Group — specification

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